Global businesses are in the midst of creating and deploying organization-wide, multi-region communications strategies to update employees, customers and stakeholders on safety protocols and any business impact to date, as well as plans to move forward to limit ongoing or future impact. Meanwhile, the media are writing prolifically, and in need of examples from businesses – facts, anecdotes and storytelling – that will illustrate the impact.
With any crisis, there is a balancing act when it comes to communicating what is true, verifiable and helpful, without exploiting a negative situation for business gain.
How adeptly businesses navigate this line with the media matters. This discussion will walk through strategies in communicating to the media amid a global crisis to position your business most successfully and answer questions folks have on real scenarios.