HabitAware Keen Makes TIME List of Best Inventions 2018

Each year, TIME highlights inventions making the world a better place. Minnesotan Annela Idnani is doing just that as the founder of HabitAware! Her Keen bracelets help kick bad habits, a product she developed after 20 years struggling with stress-induced hair pulling. The company is on track to surpass $1 million in sales this year and recently secured a $300,000 grant from the National Institutes of Mental Health to further its research into breaking bad habits.

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